BOC/ EOC 10; Les Paul

Lester William Polsfuss better known as Les Paul was a musician, song writer, inventor and without him the rock and roll sound wouldn't have been possible. He made it happen. Les Paul was truly a great mind and innovator as a musician he played the guitar, banjo, and harmonica. He specialized and experimented with different sounds. Sounds from such genres as experimental jazz, country, and the bluesiest blues. He had developed talented and unique playing styles such as licks, trills, chording sequences, and timing.As a musician Paul also had developed stage names. Such were his hill billy alter ego "Rhubarb Red" and "Red Hot Red"

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EOC 9: Creative Content

For my creative content, i chose to make a replica of Femme Fatale within its narrative. I have painted my bottle, decorated, and customized it with its own case. As it is stated in my story line. I really got creative when it came to the presentation of Femme Fatale. By making an actual replica of my bottle i can demonstrate to my consumers their getting their moneys worth. A unique bottle that contains more than just "vodka" it expresses artistic form, and demonstrates beauty with an edgy feminine appeal. I will also be photographing it as an ad to make my product known. My inspiration for the ad theme is a 1960's mod theme. I will also be creating the background for my ad, and everything that i will shoot for the ad will be done by my own creative hands.

EOC 9: Three Great Mission Statements

In order for a product to become a successful one it has to have a purpose, a mission statement that delivers promptly what is unique about your product and what it has to offer to its consumer. Here are three great mission statements from my classmates that i found quite interesting and persuasive.

As an environmentalist myself, Kerri's mission statement defitnitely caught my attention. "It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment" Kerri's On the Rocks vodka comes out strong and eco friendly, a healthy product for the consumer as well as the Earth. It states its naturability in ingredients as well as its distribution.
Secondly, Deziret's mission statement for her vodka Toxic Vodka attempts to dare you to try its vodka. "Toxic Vodka will be about more than just a great tasting drink, it will be about the lifestyle, for those who never  fear the Toxic." Deziret's mission statement questions the consumers, it comes off strong, daring the consumer to try the taste of toxic vodka without fearing what your about to get.
Lastly  Luis Silva's mission statement for his vodka "IN SEASON" had me salivating over the freshness of his strawberry flavored drink. "IN-SEASON" Vodka celebrates life on every level. You are fascinated by the freshness that comes with this Strawberry flavored spirit, from the smoothness and subtleness as it hits your pallete." Luis uses a great form of imagery to get the consumer thinking about how delicious the vodka will taste once you have drank it.

Implementation Evaluation Control

For a product to remain successfully  consistent, every company needs to implement, evaluate and control their product. Implementation is very vital in order to remain consistency. "Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly."  (Marketing: An Introduction, Armstrong/Kotler, pg 33) In order to have marketing control, marketers must practice consistently its performance and be up to date with everything in the business, in order for it to run smoothly without any surprices. "The process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved." (Marketing: An Introduction, Armstrong/Kotler, pg 35) Having control understanding of implementation, evaluation, and marketing control leads to a successful business.

Marketing Mix: Price

Femme Fatale promises it will be give you your money's worth. Getting the finest pomegranates from the world adds value to Femme Fatale. Our quality ingredients is what makes Femme Fatale the exclusive drink to choose in your top notch night club of choice. Our customized bottle is sprinkled in 14 k gold flakes bringing it luxury to the women that choose to enjoy it. "marketers need to remember that customers rarely buy on price alone. Instead, they seek products that give them the best value in terms of benefits received for the prices paid." (Marketing: An Introduction, Armstrong/Kotler, pg. 20) Our bottle will run about $ 100 dollars each. Along with our bottle, our customer will receive our customized case and beautiful crystal glass cup. Giving every woman luxury from the taste of the bottle to the crystal glass you drink right out of. "consumers usually perceive higher-priced products as having higher quality" (Marketing: An Introduction, Armstrong/Kotler, page 39)  

Marketing Mix: Promotion

Promoting your product is a Huge key element to your business. How else will people know if your product exists. Femme Fatale will have advertisements in diverse places thus expanding our product awareness and informing to the world that "We are here". "Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures." (Marketing: An Introduction, Armstrong/Kotler, pg 37) Our advertisements will be in beauty magazines such as Vogue, Elle, and Cosmopolitan. We will also have the means of the social network and have our own website where people can post their experiences with Femme Fatale. Our focus is women and we are going to be every where women are. You will see our ads and billboards in fashion magazines, boutiques, malls, clubs, and music venues. "Consumer promotions must usually be advertised and can add excitement and pulling power to ads"(Marketing: An Introduction, Armstrong/Kotler, pg 38) We want to excite our customers every time they see our ad for Femme Fatale. We want to catch their eye and get them to go out and look for that exciting experience that Femme Fatale will bring to you.

Marketing Mix: Distribution

Distribution of a product plays a key role, in where the product is most successful. Planning out just the right place for your product is really critical. Femme Fatale will be distributed in exclusive places worldwide. Exclusive distribution states "the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories" (Marketing: An Introduction, Armstrong, Kotler, pg. 324). Femme Fatale will be distributed in exclusive top notch nightclubs, thus creating value  and keeping it exclusive. Femme Fatale cant be sold in liquor stores, it will decrease its exclusive value as well as the experience. Femme Fatale will utilize a form of selective distribution. Other than top notch night clubs and bars, we will also be distributing to music venues such as Hollywood's Whiskey A Go Go. "Selective distribution is the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company's product." (Marketing: An Introduction, Armstrong/Kotler, pg 26)