BOC/ EOC 10; Les Paul

Lester William Polsfuss better known as Les Paul was a musician, song writer, inventor and without him the rock and roll sound wouldn't have been possible. He made it happen. Les Paul was truly a great mind and innovator as a musician he played the guitar, banjo, and harmonica. He specialized and experimented with different sounds. Sounds from such genres as experimental jazz, country, and the bluesiest blues. He had developed talented and unique playing styles such as licks, trills, chording sequences, and timing.As a musician Paul also had developed stage names. Such were his hill billy alter ego "Rhubarb Red" and "Red Hot Red"

http://goo.gl/doodle/b1tbk

EOC 9: Creative Content

For my creative content, i chose to make a replica of Femme Fatale within its narrative. I have painted my bottle, decorated, and customized it with its own case. As it is stated in my story line. I really got creative when it came to the presentation of Femme Fatale. By making an actual replica of my bottle i can demonstrate to my consumers their getting their moneys worth. A unique bottle that contains more than just "vodka" it expresses artistic form, and demonstrates beauty with an edgy feminine appeal. I will also be photographing it as an ad to make my product known. My inspiration for the ad theme is a 1960's mod theme. I will also be creating the background for my ad, and everything that i will shoot for the ad will be done by my own creative hands.

EOC 9: Three Great Mission Statements

In order for a product to become a successful one it has to have a purpose, a mission statement that delivers promptly what is unique about your product and what it has to offer to its consumer. Here are three great mission statements from my classmates that i found quite interesting and persuasive.

As an environmentalist myself, Kerri's mission statement defitnitely caught my attention. "It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment" Kerri's On the Rocks vodka comes out strong and eco friendly, a healthy product for the consumer as well as the Earth. It states its naturability in ingredients as well as its distribution.
Secondly, Deziret's mission statement for her vodka Toxic Vodka attempts to dare you to try its vodka. "Toxic Vodka will be about more than just a great tasting drink, it will be about the lifestyle, for those who never  fear the Toxic." Deziret's mission statement questions the consumers, it comes off strong, daring the consumer to try the taste of toxic vodka without fearing what your about to get.
Lastly  Luis Silva's mission statement for his vodka "IN SEASON" had me salivating over the freshness of his strawberry flavored drink. "IN-SEASON" Vodka celebrates life on every level. You are fascinated by the freshness that comes with this Strawberry flavored spirit, from the smoothness and subtleness as it hits your pallete." Luis uses a great form of imagery to get the consumer thinking about how delicious the vodka will taste once you have drank it.

Implementation Evaluation Control

For a product to remain successfully  consistent, every company needs to implement, evaluate and control their product. Implementation is very vital in order to remain consistency. "Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly."  (Marketing: An Introduction, Armstrong/Kotler, pg 33) In order to have marketing control, marketers must practice consistently its performance and be up to date with everything in the business, in order for it to run smoothly without any surprices. "The process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved." (Marketing: An Introduction, Armstrong/Kotler, pg 35) Having control understanding of implementation, evaluation, and marketing control leads to a successful business.

Marketing Mix: Price

Femme Fatale promises it will be give you your money's worth. Getting the finest pomegranates from the world adds value to Femme Fatale. Our quality ingredients is what makes Femme Fatale the exclusive drink to choose in your top notch night club of choice. Our customized bottle is sprinkled in 14 k gold flakes bringing it luxury to the women that choose to enjoy it. "marketers need to remember that customers rarely buy on price alone. Instead, they seek products that give them the best value in terms of benefits received for the prices paid." (Marketing: An Introduction, Armstrong/Kotler, pg. 20) Our bottle will run about $ 100 dollars each. Along with our bottle, our customer will receive our customized case and beautiful crystal glass cup. Giving every woman luxury from the taste of the bottle to the crystal glass you drink right out of. "consumers usually perceive higher-priced products as having higher quality" (Marketing: An Introduction, Armstrong/Kotler, page 39)  

Marketing Mix: Promotion

Promoting your product is a Huge key element to your business. How else will people know if your product exists. Femme Fatale will have advertisements in diverse places thus expanding our product awareness and informing to the world that "We are here". "Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures." (Marketing: An Introduction, Armstrong/Kotler, pg 37) Our advertisements will be in beauty magazines such as Vogue, Elle, and Cosmopolitan. We will also have the means of the social network and have our own website where people can post their experiences with Femme Fatale. Our focus is women and we are going to be every where women are. You will see our ads and billboards in fashion magazines, boutiques, malls, clubs, and music venues. "Consumer promotions must usually be advertised and can add excitement and pulling power to ads"(Marketing: An Introduction, Armstrong/Kotler, pg 38) We want to excite our customers every time they see our ad for Femme Fatale. We want to catch their eye and get them to go out and look for that exciting experience that Femme Fatale will bring to you.

Marketing Mix: Distribution

Distribution of a product plays a key role, in where the product is most successful. Planning out just the right place for your product is really critical. Femme Fatale will be distributed in exclusive places worldwide. Exclusive distribution states "the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories" (Marketing: An Introduction, Armstrong, Kotler, pg. 324). Femme Fatale will be distributed in exclusive top notch nightclubs, thus creating value  and keeping it exclusive. Femme Fatale cant be sold in liquor stores, it will decrease its exclusive value as well as the experience. Femme Fatale will utilize a form of selective distribution. Other than top notch night clubs and bars, we will also be distributing to music venues such as Hollywood's Whiskey A Go Go. "Selective distribution is the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company's product." (Marketing: An Introduction, Armstrong/Kotler, pg 26)

Marketing Mix: Product

Femme Fatale is NOT your average vodka. It is a vodka with a mission. It's own appearance makes a visual statement. Its visual statement is "were unique, were creative, for women by women, an experience like no other.  Everything from the color of our bottle to its customized pieces on the bottle is thought of carefully and screams creativity for the creative woman. It is defitnitely different from the rest of the vodkas. If there was an award for the best dressed vodka, Femme Fatale would surely win. "Market Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter." (Marketing: An Introduction, Armstrong/Kotler, page 175) 

Target Marketing Strategy

After analyzing our product, with a great outline comes strategic planning. To achieve this we must take action using marketing implementation. Marketing implementation is very important since "companies can gain competitive advantages through effective implementation." (Marketing: An Introduction, Armstrong/Kotler, pg. 33 ).  One of Femme Fatale's advantages is the relationship it has with the music scene. It goes hand in hand with the music woman fan. Therefore not only limiting our customers to nightclubs but world wide music venues as well. Creating a broader customer target and higher demand. The target for our vodka is simply women. It does not mean males are excluded, but it's main focus is women. "Market Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter." (Marketing: An Introduction, Armstrong/Kotler, pg175) The women we are targeting come in a wide variety from the average woman to the most glamorous woman, Femme Fatale gives every women the same high end experience. By creating a unique design onto our bottle we add value to its appearance thus making our product stand out from the rest.  

Situation or SWOT Analysis

In order to have a successful business, every company needs to deeply analyze their company and create a structured SWOT analysis. "An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)."(Marketing: An Introduction, Armstrong/Kotler, pg. 55). These are important factors for every company to follow. Every company has it's own strength in which helps their product become successful. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." (Marketing: An Introduction, Armstrong/Kotler, pg. 31) One of Femme Fatale's internal strenghts is that our product goes beyond to get the ingredients necessary to give our vodka the flavor it promises for the women that we make that promise to. Our Pomegranates come from Afghanistan, the finest pomegranates in the world delivered to you in our vodka. A taste of luxury just like the experience we assure our customers. Other companies don't care where their ingredients come from but we value the taste of our vodka. We pick only the best ingredients for the best taste. But with strength, the law of physics applies and a weakness must be present. A weakness for Femme Fatale would probably be its limited location distribution. It would be sold world wide but only in exclusive night clubs, some customers might not be able to go to a night club and so there fore the limited access would cause some complaints.The Opportunities of my vodka are quite certain. It will be very popular with women and therefore causing a scandal for demand. The way our product is presented will be as a visual statement. It will attract the eye with its unique designed bottle. We dressed our bottle to impress, and women that feel that way will appreciate the feminine style of our product.With opportunity, there is also threats to our company. That being that other companies will want to replicate the feminine experience we offer and other companies that will catch on to the importance of visual statement, and design their bottles to be more unique and chic. Thus competing with our unique look. "unfavorable external factors or trends that may present challenges to performance" (Marketing: An Introduction, Armstrong/Kotler, pg. 55)

Business Mission Statement

The Femme Fatale experience is over all what makes our product a great one. We carefully choose the best places to find our best ingredients to give you an over all quality taste. Giving women what they want, when they want it. A feminine delicious fruity taste for the women that deserve it. The exclusive drink for the exclusive woman.("Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.", Marketing: An Introduction, Armstrong/Koetler, pg 6) Our company motivates you to drink, we offer you that imagery of having a great time with your friends on a night out that you deserve. We care about the feminine over all great times that you enjoy with our vodka.

Vodka Pitch

                                                                           Femme Fatale 

          In the world of men, what is an independent sophisticated woman drink on her night off from a tough evening of working hard at the office. Femme Fatale, the exclusive cranberry and pomegranate vodka for the exclusive woman. The femme fatale drinker is a seductive, mysterious woman whose charms ensnare her lovers in bond of irresistible desire, often leading them to into compromising, dangerous, and deadly situations. The quality feminine taste for a woman in a man's world. Made from only the best cranberries and pomegranates in the world. Our delicious, juiciest pomegranates are grown in  the northern Khulm River basin in the north of the country of Afghanistan said to be the countries finest. The alcohol level in our bottles are 48%, a strong woman drinks a strong drink. The vodka is distinguished by a final purification step, the filtration through 500-million-year-old crystals, known as Herkimer Diamonds. Our ravishing bottle is made out of expensive crystals and colored gold and burgundy, sprinkled with actual 14 k gold flakes. It is wrapped around rich black and gold velvet and contains its own personal fashionable case for your convenience. Femme Fatale will be sold around the world for $ 100 a bottle, in the best bars and top notch nightclubs around. Making women the main consumer for Femme Fatale will be highly beneficial. It will create a high demand, every girl in town will want to drink Femme Fatale as their drink of choice. No longer will they be satisfied for a mans beer, but now there is a drink created only for women by women. With a taste that breaks hearts just like you.  

EOC 8: What is special about your Vodka Drink

Femme Fatale is the exclusive drink for the exclusive woman, it is made of only the best pomegranates in the world. Our pomegranates are grown in  the northern Khulm River basin in the north of the country of Afghanistan, said to be the countries finest. It is then combined with only the best cranberries grown in Massachusetts.The alcohol level in our bottles are 48%,The vodka is distinguished by a final purification step, the filtration through 500-million-year-old crystals, known as Herkimer Diamonds. With great taste comes a great creative drinking method. Our Femme Fatale tradition is made up of a special crystal glass given to you inside your beautiful vodka case when you purchase femme fatale. You pour our pomegranate and cranberry vodka into the red crystal glass giving it that classy sophisticated look. But inside that crystal red glass is  a small tablet of edible dry ice. So the instant you pour our vodka into the red crystal glass, the dry ice reacts by releasing a foggy smoke over the the crystal glass giving it that finishing mysterious film noir appearence.   

EOC 7: Vodka Pitch

                                                                    Femme Fatale 

          In the world of men, what is an independent sophisticated woman drink on her night off from a tough evening of working hard at the office. Femme Fatale, the exclusive cranberry and pomegranate vodka for the exclusive woman. The femme fatale drinker is a seductive, mysterious woman whose charms ensnare her lovers in bond of irresistible desire, often leading them to into compromising, dangerous, and deadly situations. The quality feminine taste for a woman in a man's world. Made from only the best cranberries and pomegranates in the world. Our delicious, juiciest pomegranates are grown in  the northern Khulm River basin in the north of the country of Afghanistan said to be the countries finest. The alcohol level in our bottles are 48%, a strong woman drinks a strong drink. The vodka is distinguished by a final purification step, the filtration through 500-million-year-old crystals, known as Herkimer Diamonds. Our ravishing bottle is made out of expensive crystals and colored gold and burgundy, sprinkled with actual 14 k gold flakes. It is wrapped around rich black and gold velvet and contains its own personal fashionable case for your convenience. Femme Fatale will be sold around the world for $ 100 a bottle, in the best bars and top notch nightclubs around. Making women the main consumer for Femme Fatale will be highly beneficial. It will create a high demand, every girl in town will want to drink Femme Fatale as their drink of choice. No longer will they be satisfied for a mans beer, but now there is a drink created only for women by women. With a taste that breaks hearts just like you.  

EOC 6: ME X 3

Everybody has something they value in their life with them, whether its a small item or a large one. We all prefer something different that we find value upon. It could consist of something musical, artistic, personal, even a necessity item for every day life. Three items that i constantly  find myself buying, that are up there on my valuables list are 1. Music vinyls 2. Revlon black hair dye 3.Feather accessories i.e bracelets/ear rings

1.I collect Music vinyls from all different eras. I am a huge music lover that appreciates good music. Therefore i collect records. I have records from the 1960's, 1970's, 1980's and the 2000's etc. I always buy at least one record once a week whether its from record stores such as Amoeba's, Atomic's and now Zia records. The Music business has a tight grip on me. I am blowing all of my money but i am truly satisfied. 

2.I have been using Revlon's black hair dye since i was 12 years old. I first chose the brand because it was effective and affordable and gave me the exact shade of black that i wanted. It became a product whose results i trusted and so they quickly gained me as a customer. Even now i prefer this hair dye, it just stuck with me. It became a product of my monthly hair touch up. 

3. I am obsessed with feather accessories. I cant get enough of buying ear rings or bracelets that have feathers on them, whether its the actual feather or a design. Such stores as Claires, Charlotte Russe, highly benefit out of my feather addiction. I find myself buying them every week, or twice a month. Its just a product i must have, because i love wearing them and displaying them on me. Its part of my style as well. 

EOC 5: Sony Sleuths Marketing

In this age of technology we have revolutionized the way we communicate with the world, along the lines of that communication we also developed the people that want to harm our internet world. The internet hackers are thought to be your average nerd who lives in their mother's basement and uses their computer all day. In fact they have become more threatening. Attacking major websites and companies. The most recent and critical security breach that was attacked was SONY. The company was recently hacked, and had about 77 million users personal data stolen from the play station network. "The attack, which exposed the personal information and possibly credit card data of 77 million customer accounts, was disclosed Tuesday, more than a week after the computer systems were breached. Sony's admission triggered an immediate backlash, with consumers filing at least two lawsuits against the company and lawmakers condemning it for failing to notify customers sooner."  http://articles.latimes.com/2011/apr/28/business/la-fi-0428-ct-sony-hack-20110428   What Sony failed to do was to notify their customers about the hackers getting into the system. As a company this was a very bad move on their part, because they had about one week to at least warn users that their personal data might have be stolen. This could have prevented some users data from being taken over. "Sony was slow to notify consumers about the attacks that compromised personal information in 77 million PlayStation Network accounts and 24.6 million Sony Online Entertainment accounts, said Bono Mack, who chairs the subcommittee. “Why weren’t Sony’s customers notified sooner of the cyberattack?” Bono Mack asked. “I fundamentally believe that all consumers have a right to know when their personal information has been compromise,” she added." http://www.nationaljournal.com/tech/sony-response-to-hackers-half-baked-bono-mack-says-20110504  Users are extremely upset at the irresponsibility of the company for not warning them about it or being informed earlier. More of the customers are actually upset for not being able to play in the system. Those customers have been loyal to the company even with all the chaos going on, but with this occurring. The Trust factor has definitely been harmed. "If you have compromised my credit information, you will never receive it again," read one message on the PlayStation Network blog from a user under the name Korbei83."The fact that you've waited this long to divulge this information to your customers is deplorable. Shame on you." http://news.yahoo.com/s/nm/20110427/wr_nm/us_sony_stolendata I believe this company has put its users through a lot of chaos, and should rightfully compensate its users for sticking through the whole mess. They should give their subscribers a years worth of free access, along with free games, a security confirmation that their personal data is out of harms way, and that piece of mind that they will fix the problem and make up for it. Indeed these customers deserve it. 

EOC 4: App for That

In this era of technology of evolution, smart phones are now in the hands of billions of people. Created to make things more accessible and of ease to the average person. It contains many applications that are integrated into the cellphone system and come from the simplest form such as a calculator to an app that turns off the lights of your house. If i had the opportunity to create 3 apps of my choice to be put into my cell phone i would create the following: 1. An app that would let you create your own clothes and send your design to a tailor store to be created and picked up. This app would also give you the access to search clothing from all different decades. It would not matter what year the clothing would be from, going far back to the 14th century to the 1960's mod fashion, you could copy the images of those designs and send it right to your app that lets you create your own fashion design. Which would send it to the tailor shop to be created and be picked up from you as soon as its done. I would really love to have an app like that, it would make my shopping so much easier, including my career. 2. Secondly I would create an app that has a built in harmonica in its screen. The harmonica would come in every kind of design created for you to choose for your liking, thus including profit for harmonica creating industries such as Hohner or Lee Oskar etc. All brands would be included. It would sound just as if you were playing a harmonica in your lips, but you would have to blow your lips into the screen which would be in the exact same shape and quality of a harmonica, but on your cellphone screen. I believe this app would be very successful among harmonica players all over the world, and people that want to learn how to play can now be able to. 3. Last but not least I would create an app that would be called The Rock n Roll Motivation App for you life. This app would include the absolutely best songs amd artists recommened for you to hear depending on the type of mood your in and your emotional level. It will also be able to read your emotional level and tell you what mood your in and ways to be able to change it for the positive part. Along with this awesome feature it will also include deep meaning quotes that have ever been used or said from your favorite artists and songs. From artists of the 1930s to the present. You will be able to attain an inspirational quote that will just boost up your self esteem and get you through the day. I know this app would be perfect for people that are spiritual and heavily musically passionate and influenced.

EOC 3: My Demographics

This generation consists of the new era of technology evolution. Technology is running this new generation Y, as experts would categorize it. This generation would rather socially network on a website than in person. Which is becoming a huge problem because everyone is relying so much on technology than in the old "do it yourself way". Id rather actually read an actual book than read it off some screen, because it is a whole new experience. Its the experience that matters on my perspective. Aside from that, were coming of age and finding new uses for this technology as well. Revolutionatizing cellphones and the way we communicate. Our generation latches onto their cellphones like if their life depended on it. Everything is included, excellent source finder such as the internet, gps, the iphone apps. Along with this revolution in technology, we have also evolved in our way of thinking. We are no longer that portrait picture America that we once tried to reflect in the 1950's. We are now free to think as we please, protest against rights and bills and injustice. We know our rights better and use them, we retaliate if we see injustice being done or police brutality.

EOC 3: making money for good

 New Balance has been associated with Susan G. Komen for the Cure of breast cancer since 1989 and has been a National Series Sponsor of the Susan G. Komen Race for the Cure since 1991. Today, the Komen Race for the Cure Series is the world's largest and most successful education and fundraising event for breast cancer. New balance donates a percentage of money to the cause, and sells item such as tshirts, shoe laces, and shoes to the breast cancer awareness. Their an example of what good companies consits of. They are there for their customers, and with their community as well.

EOC 2 Boston consulting group

EOC 2 : Boston Consulting Group
    In the market industry, I believe that the four categories that are divided into the cash cow, the dog, the rising star, and the question mark are made up of 4 different products in the market industry. i believe the rising star  is made up of the iphone apps.  I support my statement by providing a source. A blog article named Apple Iphone App Market Beats the Pants Off Google Android Market.  which states the successful quantity of the amount of apps being sold. "GigaOm's Om Malik stirred the pot when he used data from AdMob to conclude there are $200 million worth of applications sold in Apple's iPhone App Store every month. " http://googlewatch.eweek.com/content/hello_android/apple_iphone_app_market_beats_the_pants_off_google_android_market.html
    The Cash Cow will probably be the nintendo wii. Reason why, is that the wii creators are coming up with several games that are becoming very popular. " Nintendo has dominated sales of video game consoles and sold 86 million Wiis since launching it in 2006. The Wii caused a splash with its innovative motion-sensing controller. Sports-style games such as baseball and boxing let players move their arms to simulate the pitching of a ball or the throwing of a punch. Nintendo also makes a step-board accessory, the Wii Fit, that allows players to try dance steps or yoga." http://seattletimes.nwsource.com/html/businesstechnology/2014870590_apustecnintendowiisuccessor.html  This article supports my statement on the new innovative projects the nintendo wii is reaching. therefore making it the cash cow.

EOC 1: Great Customer Service

  Treat others like you want to be treated, or even better correct? Well, in the world of marketing, a lot of us get treated not all that great at our retail stores. Even though as the costumer we are buying their product and making their business money. It wouldn’t hurt to be a little courteous to us. That is in most cases, but the few rare ones we really appreciate. There is a record store in which I go back to purchase records from, constantly till this day called Amoeba. It is located in Hollywood California ,and it is amazing at how well they treat their customers, myself being an excellent example. Every time I shop at Amoeba I am treated respectfully and kind by all the employees. They even assist me and recommend me some of the records that they know I will like. The employees that constantly see me,  remember what I purchase the last time I shop there and even set aside items such as posters or pins  that relate to a band I like. “It’s just a lot cheaper to get existing customers to buy from you again than it is to try to convince someone [new].” -Tony Hsieh (Marketing An Introduction, pg. 1). Tony Hsieh, is absolutely correct. I look forward to the Amoeba experience. It is a relaxing, friendly, positive vibe atmosphere with positive people with a lot of music knowledge that are there to help you. I am a guaranteed customer. There are other records stores In which i could go to, but none have the effect Amoeba has brought to myself and several other customers as well. Thus guaranteeing that we will purchase from them again and repeatedly through time. They are a great example of what great customer service can help to establish. 

EOC Week 1; My Voice

  Let me introduce you to a little piece of me. My name is Stefany Chirino, I was born in Nevada but raised in Los Angeles, I have been fortunate enough to be in two different cities that are surrounded by diverse fashion. I am passionate for fashion from all different decades. The unusual, the rare, and the strange define what I create. My designs and pieces are always musically inspired. Everything from 1960’s psychedelic, 77 punk, rock n roll, heavy metal, mod, and several more earlier decades. My goal is to take the inspiration from that music and translate it towards my clothing and creations thus constructing an image to every different music fan. I am currently majoring in fashion retail management at the Arts Institute of Las Vegas. I am preparing myself for my career to own my own business and sell my own fascinating products. I construct everything from dresses, purses, customized band shirts, customized heels and boots, jewelry, and several different types of accessories. I take fashion seriously as a form of art, and as a visual statement that represents who you are. Creativity runs in my veins, and I apply it everywhere in my life. At the age of sixteen I worked with freelance photographers that showed immense interest in my clothes. I was lucky enough to style models with my clothing, thus developing my love for creative fashion at an early age. From then on I have developed, and I am still continuing to grow further every day until I achieve my dreams. With my experience and knowledge, I know I will succeed in everything I aspire to do.