Treat others like you want to be treated, or even better correct? Well, in the world of marketing, a lot of us get treated not all that great at our retail stores. Even though as the costumer we are buying their product and making their business money. It wouldn’t hurt to be a little courteous to us. That is in most cases, but the few rare ones we really appreciate. There is a record store in which I go back to purchase records from, constantly till this day called Amoeba. It is located in Hollywood California ,and it is amazing at how well they treat their customers, myself being an excellent example. Every time I shop at Amoeba I am treated respectfully and kind by all the employees. They even assist me and recommend me some of the records that they know I will like. The employees that constantly see me, remember what I purchase the last time I shop there and even set aside items such as posters or pins that relate to a band I like. “It’s just a lot cheaper to get existing customers to buy from you again than it is to try to convince someone [new].” -Tony Hsieh (Marketing An Introduction, pg. 1). Tony Hsieh, is absolutely correct. I look forward to the Amoeba experience. It is a relaxing, friendly, positive vibe atmosphere with positive people with a lot of music knowledge that are there to help you. I am a guaranteed customer. There are other records stores In which i could go to, but none have the effect Amoeba has brought to myself and several other customers as well. Thus guaranteeing that we will purchase from them again and repeatedly through time. They are a great example of what great customer service can help to establish.
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