EOC 2 : Boston Consulting Group
In the market industry, I believe that the four categories that are divided into the cash cow, the dog, the rising star, and the question mark are made up of 4 different products in the market industry. i believe the rising star is made up of the iphone apps. I support my statement by providing a source. A blog article named Apple Iphone App Market Beats the Pants Off Google Android Market. which states the successful quantity of the amount of apps being sold. "GigaOm's Om Malik stirred the pot when he used data from AdMob to conclude there are $200 million worth of applications sold in Apple's iPhone App Store every month. " http://googlewatch.eweek.com/content/hello_android/apple_iphone_app_market_beats_the_pants_off_google_android_market.html
The Cash Cow will probably be the nintendo wii. Reason why, is that the wii creators are coming up with several games that are becoming very popular. " Nintendo has dominated sales of video game consoles and sold 86 million Wiis since launching it in 2006. The Wii caused a splash with its innovative motion-sensing controller. Sports-style games such as baseball and boxing let players move their arms to simulate the pitching of a ball or the throwing of a punch. Nintendo also makes a step-board accessory, the Wii Fit, that allows players to try dance steps or yoga." http://seattletimes.nwsource.com/html/businesstechnology/2014870590_apustecnintendowiisuccessor.html This article supports my statement on the new innovative projects the nintendo wii is reaching. therefore making it the cash cow.
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