EOC 8: What is special about your Vodka Drink

Femme Fatale is the exclusive drink for the exclusive woman, it is made of only the best pomegranates in the world. Our pomegranates are grown in  the northern Khulm River basin in the north of the country of Afghanistan, said to be the countries finest. It is then combined with only the best cranberries grown in Massachusetts.The alcohol level in our bottles are 48%,The vodka is distinguished by a final purification step, the filtration through 500-million-year-old crystals, known as Herkimer Diamonds. With great taste comes a great creative drinking method. Our Femme Fatale tradition is made up of a special crystal glass given to you inside your beautiful vodka case when you purchase femme fatale. You pour our pomegranate and cranberry vodka into the red crystal glass giving it that classy sophisticated look. But inside that crystal red glass is  a small tablet of edible dry ice. So the instant you pour our vodka into the red crystal glass, the dry ice reacts by releasing a foggy smoke over the the crystal glass giving it that finishing mysterious film noir appearence.   

EOC 7: Vodka Pitch

                                                                    Femme Fatale 

          In the world of men, what is an independent sophisticated woman drink on her night off from a tough evening of working hard at the office. Femme Fatale, the exclusive cranberry and pomegranate vodka for the exclusive woman. The femme fatale drinker is a seductive, mysterious woman whose charms ensnare her lovers in bond of irresistible desire, often leading them to into compromising, dangerous, and deadly situations. The quality feminine taste for a woman in a man's world. Made from only the best cranberries and pomegranates in the world. Our delicious, juiciest pomegranates are grown in  the northern Khulm River basin in the north of the country of Afghanistan said to be the countries finest. The alcohol level in our bottles are 48%, a strong woman drinks a strong drink. The vodka is distinguished by a final purification step, the filtration through 500-million-year-old crystals, known as Herkimer Diamonds. Our ravishing bottle is made out of expensive crystals and colored gold and burgundy, sprinkled with actual 14 k gold flakes. It is wrapped around rich black and gold velvet and contains its own personal fashionable case for your convenience. Femme Fatale will be sold around the world for $ 100 a bottle, in the best bars and top notch nightclubs around. Making women the main consumer for Femme Fatale will be highly beneficial. It will create a high demand, every girl in town will want to drink Femme Fatale as their drink of choice. No longer will they be satisfied for a mans beer, but now there is a drink created only for women by women. With a taste that breaks hearts just like you.  

EOC 6: ME X 3

Everybody has something they value in their life with them, whether its a small item or a large one. We all prefer something different that we find value upon. It could consist of something musical, artistic, personal, even a necessity item for every day life. Three items that i constantly  find myself buying, that are up there on my valuables list are 1. Music vinyls 2. Revlon black hair dye 3.Feather accessories i.e bracelets/ear rings

1.I collect Music vinyls from all different eras. I am a huge music lover that appreciates good music. Therefore i collect records. I have records from the 1960's, 1970's, 1980's and the 2000's etc. I always buy at least one record once a week whether its from record stores such as Amoeba's, Atomic's and now Zia records. The Music business has a tight grip on me. I am blowing all of my money but i am truly satisfied. 

2.I have been using Revlon's black hair dye since i was 12 years old. I first chose the brand because it was effective and affordable and gave me the exact shade of black that i wanted. It became a product whose results i trusted and so they quickly gained me as a customer. Even now i prefer this hair dye, it just stuck with me. It became a product of my monthly hair touch up. 

3. I am obsessed with feather accessories. I cant get enough of buying ear rings or bracelets that have feathers on them, whether its the actual feather or a design. Such stores as Claires, Charlotte Russe, highly benefit out of my feather addiction. I find myself buying them every week, or twice a month. Its just a product i must have, because i love wearing them and displaying them on me. Its part of my style as well. 

EOC 5: Sony Sleuths Marketing

In this age of technology we have revolutionized the way we communicate with the world, along the lines of that communication we also developed the people that want to harm our internet world. The internet hackers are thought to be your average nerd who lives in their mother's basement and uses their computer all day. In fact they have become more threatening. Attacking major websites and companies. The most recent and critical security breach that was attacked was SONY. The company was recently hacked, and had about 77 million users personal data stolen from the play station network. "The attack, which exposed the personal information and possibly credit card data of 77 million customer accounts, was disclosed Tuesday, more than a week after the computer systems were breached. Sony's admission triggered an immediate backlash, with consumers filing at least two lawsuits against the company and lawmakers condemning it for failing to notify customers sooner."  http://articles.latimes.com/2011/apr/28/business/la-fi-0428-ct-sony-hack-20110428   What Sony failed to do was to notify their customers about the hackers getting into the system. As a company this was a very bad move on their part, because they had about one week to at least warn users that their personal data might have be stolen. This could have prevented some users data from being taken over. "Sony was slow to notify consumers about the attacks that compromised personal information in 77 million PlayStation Network accounts and 24.6 million Sony Online Entertainment accounts, said Bono Mack, who chairs the subcommittee. “Why weren’t Sony’s customers notified sooner of the cyberattack?” Bono Mack asked. “I fundamentally believe that all consumers have a right to know when their personal information has been compromise,” she added." http://www.nationaljournal.com/tech/sony-response-to-hackers-half-baked-bono-mack-says-20110504  Users are extremely upset at the irresponsibility of the company for not warning them about it or being informed earlier. More of the customers are actually upset for not being able to play in the system. Those customers have been loyal to the company even with all the chaos going on, but with this occurring. The Trust factor has definitely been harmed. "If you have compromised my credit information, you will never receive it again," read one message on the PlayStation Network blog from a user under the name Korbei83."The fact that you've waited this long to divulge this information to your customers is deplorable. Shame on you." http://news.yahoo.com/s/nm/20110427/wr_nm/us_sony_stolendata I believe this company has put its users through a lot of chaos, and should rightfully compensate its users for sticking through the whole mess. They should give their subscribers a years worth of free access, along with free games, a security confirmation that their personal data is out of harms way, and that piece of mind that they will fix the problem and make up for it. Indeed these customers deserve it. 

EOC 4: App for That

In this era of technology of evolution, smart phones are now in the hands of billions of people. Created to make things more accessible and of ease to the average person. It contains many applications that are integrated into the cellphone system and come from the simplest form such as a calculator to an app that turns off the lights of your house. If i had the opportunity to create 3 apps of my choice to be put into my cell phone i would create the following: 1. An app that would let you create your own clothes and send your design to a tailor store to be created and picked up. This app would also give you the access to search clothing from all different decades. It would not matter what year the clothing would be from, going far back to the 14th century to the 1960's mod fashion, you could copy the images of those designs and send it right to your app that lets you create your own fashion design. Which would send it to the tailor shop to be created and be picked up from you as soon as its done. I would really love to have an app like that, it would make my shopping so much easier, including my career. 2. Secondly I would create an app that has a built in harmonica in its screen. The harmonica would come in every kind of design created for you to choose for your liking, thus including profit for harmonica creating industries such as Hohner or Lee Oskar etc. All brands would be included. It would sound just as if you were playing a harmonica in your lips, but you would have to blow your lips into the screen which would be in the exact same shape and quality of a harmonica, but on your cellphone screen. I believe this app would be very successful among harmonica players all over the world, and people that want to learn how to play can now be able to. 3. Last but not least I would create an app that would be called The Rock n Roll Motivation App for you life. This app would include the absolutely best songs amd artists recommened for you to hear depending on the type of mood your in and your emotional level. It will also be able to read your emotional level and tell you what mood your in and ways to be able to change it for the positive part. Along with this awesome feature it will also include deep meaning quotes that have ever been used or said from your favorite artists and songs. From artists of the 1930s to the present. You will be able to attain an inspirational quote that will just boost up your self esteem and get you through the day. I know this app would be perfect for people that are spiritual and heavily musically passionate and influenced.

EOC 3: My Demographics

This generation consists of the new era of technology evolution. Technology is running this new generation Y, as experts would categorize it. This generation would rather socially network on a website than in person. Which is becoming a huge problem because everyone is relying so much on technology than in the old "do it yourself way". Id rather actually read an actual book than read it off some screen, because it is a whole new experience. Its the experience that matters on my perspective. Aside from that, were coming of age and finding new uses for this technology as well. Revolutionatizing cellphones and the way we communicate. Our generation latches onto their cellphones like if their life depended on it. Everything is included, excellent source finder such as the internet, gps, the iphone apps. Along with this revolution in technology, we have also evolved in our way of thinking. We are no longer that portrait picture America that we once tried to reflect in the 1950's. We are now free to think as we please, protest against rights and bills and injustice. We know our rights better and use them, we retaliate if we see injustice being done or police brutality.

EOC 3: making money for good

 New Balance has been associated with Susan G. Komen for the Cure of breast cancer since 1989 and has been a National Series Sponsor of the Susan G. Komen Race for the Cure since 1991. Today, the Komen Race for the Cure Series is the world's largest and most successful education and fundraising event for breast cancer. New balance donates a percentage of money to the cause, and sells item such as tshirts, shoe laces, and shoes to the breast cancer awareness. Their an example of what good companies consits of. They are there for their customers, and with their community as well.

EOC 2 Boston consulting group

EOC 2 : Boston Consulting Group
    In the market industry, I believe that the four categories that are divided into the cash cow, the dog, the rising star, and the question mark are made up of 4 different products in the market industry. i believe the rising star  is made up of the iphone apps.  I support my statement by providing a source. A blog article named Apple Iphone App Market Beats the Pants Off Google Android Market.  which states the successful quantity of the amount of apps being sold. "GigaOm's Om Malik stirred the pot when he used data from AdMob to conclude there are $200 million worth of applications sold in Apple's iPhone App Store every month. " http://googlewatch.eweek.com/content/hello_android/apple_iphone_app_market_beats_the_pants_off_google_android_market.html
    The Cash Cow will probably be the nintendo wii. Reason why, is that the wii creators are coming up with several games that are becoming very popular. " Nintendo has dominated sales of video game consoles and sold 86 million Wiis since launching it in 2006. The Wii caused a splash with its innovative motion-sensing controller. Sports-style games such as baseball and boxing let players move their arms to simulate the pitching of a ball or the throwing of a punch. Nintendo also makes a step-board accessory, the Wii Fit, that allows players to try dance steps or yoga." http://seattletimes.nwsource.com/html/businesstechnology/2014870590_apustecnintendowiisuccessor.html  This article supports my statement on the new innovative projects the nintendo wii is reaching. therefore making it the cash cow.