BOC/ EOC 10; Les Paul

Lester William Polsfuss better known as Les Paul was a musician, song writer, inventor and without him the rock and roll sound wouldn't have been possible. He made it happen. Les Paul was truly a great mind and innovator as a musician he played the guitar, banjo, and harmonica. He specialized and experimented with different sounds. Sounds from such genres as experimental jazz, country, and the bluesiest blues. He had developed talented and unique playing styles such as licks, trills, chording sequences, and timing.As a musician Paul also had developed stage names. Such were his hill billy alter ego "Rhubarb Red" and "Red Hot Red"

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EOC 9: Creative Content

For my creative content, i chose to make a replica of Femme Fatale within its narrative. I have painted my bottle, decorated, and customized it with its own case. As it is stated in my story line. I really got creative when it came to the presentation of Femme Fatale. By making an actual replica of my bottle i can demonstrate to my consumers their getting their moneys worth. A unique bottle that contains more than just "vodka" it expresses artistic form, and demonstrates beauty with an edgy feminine appeal. I will also be photographing it as an ad to make my product known. My inspiration for the ad theme is a 1960's mod theme. I will also be creating the background for my ad, and everything that i will shoot for the ad will be done by my own creative hands.

EOC 9: Three Great Mission Statements

In order for a product to become a successful one it has to have a purpose, a mission statement that delivers promptly what is unique about your product and what it has to offer to its consumer. Here are three great mission statements from my classmates that i found quite interesting and persuasive.

As an environmentalist myself, Kerri's mission statement defitnitely caught my attention. "It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment" Kerri's On the Rocks vodka comes out strong and eco friendly, a healthy product for the consumer as well as the Earth. It states its naturability in ingredients as well as its distribution.
Secondly, Deziret's mission statement for her vodka Toxic Vodka attempts to dare you to try its vodka. "Toxic Vodka will be about more than just a great tasting drink, it will be about the lifestyle, for those who never  fear the Toxic." Deziret's mission statement questions the consumers, it comes off strong, daring the consumer to try the taste of toxic vodka without fearing what your about to get.
Lastly  Luis Silva's mission statement for his vodka "IN SEASON" had me salivating over the freshness of his strawberry flavored drink. "IN-SEASON" Vodka celebrates life on every level. You are fascinated by the freshness that comes with this Strawberry flavored spirit, from the smoothness and subtleness as it hits your pallete." Luis uses a great form of imagery to get the consumer thinking about how delicious the vodka will taste once you have drank it.

Implementation Evaluation Control

For a product to remain successfully  consistent, every company needs to implement, evaluate and control their product. Implementation is very vital in order to remain consistency. "Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly."  (Marketing: An Introduction, Armstrong/Kotler, pg 33) In order to have marketing control, marketers must practice consistently its performance and be up to date with everything in the business, in order for it to run smoothly without any surprices. "The process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved." (Marketing: An Introduction, Armstrong/Kotler, pg 35) Having control understanding of implementation, evaluation, and marketing control leads to a successful business.

Marketing Mix: Price

Femme Fatale promises it will be give you your money's worth. Getting the finest pomegranates from the world adds value to Femme Fatale. Our quality ingredients is what makes Femme Fatale the exclusive drink to choose in your top notch night club of choice. Our customized bottle is sprinkled in 14 k gold flakes bringing it luxury to the women that choose to enjoy it. "marketers need to remember that customers rarely buy on price alone. Instead, they seek products that give them the best value in terms of benefits received for the prices paid." (Marketing: An Introduction, Armstrong/Kotler, pg. 20) Our bottle will run about $ 100 dollars each. Along with our bottle, our customer will receive our customized case and beautiful crystal glass cup. Giving every woman luxury from the taste of the bottle to the crystal glass you drink right out of. "consumers usually perceive higher-priced products as having higher quality" (Marketing: An Introduction, Armstrong/Kotler, page 39)  

Marketing Mix: Promotion

Promoting your product is a Huge key element to your business. How else will people know if your product exists. Femme Fatale will have advertisements in diverse places thus expanding our product awareness and informing to the world that "We are here". "Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures." (Marketing: An Introduction, Armstrong/Kotler, pg 37) Our advertisements will be in beauty magazines such as Vogue, Elle, and Cosmopolitan. We will also have the means of the social network and have our own website where people can post their experiences with Femme Fatale. Our focus is women and we are going to be every where women are. You will see our ads and billboards in fashion magazines, boutiques, malls, clubs, and music venues. "Consumer promotions must usually be advertised and can add excitement and pulling power to ads"(Marketing: An Introduction, Armstrong/Kotler, pg 38) We want to excite our customers every time they see our ad for Femme Fatale. We want to catch their eye and get them to go out and look for that exciting experience that Femme Fatale will bring to you.

Marketing Mix: Distribution

Distribution of a product plays a key role, in where the product is most successful. Planning out just the right place for your product is really critical. Femme Fatale will be distributed in exclusive places worldwide. Exclusive distribution states "the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories" (Marketing: An Introduction, Armstrong, Kotler, pg. 324). Femme Fatale will be distributed in exclusive top notch nightclubs, thus creating value  and keeping it exclusive. Femme Fatale cant be sold in liquor stores, it will decrease its exclusive value as well as the experience. Femme Fatale will utilize a form of selective distribution. Other than top notch night clubs and bars, we will also be distributing to music venues such as Hollywood's Whiskey A Go Go. "Selective distribution is the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company's product." (Marketing: An Introduction, Armstrong/Kotler, pg 26)

Marketing Mix: Product

Femme Fatale is NOT your average vodka. It is a vodka with a mission. It's own appearance makes a visual statement. Its visual statement is "were unique, were creative, for women by women, an experience like no other.  Everything from the color of our bottle to its customized pieces on the bottle is thought of carefully and screams creativity for the creative woman. It is defitnitely different from the rest of the vodkas. If there was an award for the best dressed vodka, Femme Fatale would surely win. "Market Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter." (Marketing: An Introduction, Armstrong/Kotler, page 175) 

Target Marketing Strategy

After analyzing our product, with a great outline comes strategic planning. To achieve this we must take action using marketing implementation. Marketing implementation is very important since "companies can gain competitive advantages through effective implementation." (Marketing: An Introduction, Armstrong/Kotler, pg. 33 ).  One of Femme Fatale's advantages is the relationship it has with the music scene. It goes hand in hand with the music woman fan. Therefore not only limiting our customers to nightclubs but world wide music venues as well. Creating a broader customer target and higher demand. The target for our vodka is simply women. It does not mean males are excluded, but it's main focus is women. "Market Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter." (Marketing: An Introduction, Armstrong/Kotler, pg175) The women we are targeting come in a wide variety from the average woman to the most glamorous woman, Femme Fatale gives every women the same high end experience. By creating a unique design onto our bottle we add value to its appearance thus making our product stand out from the rest.  

Situation or SWOT Analysis

In order to have a successful business, every company needs to deeply analyze their company and create a structured SWOT analysis. "An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)."(Marketing: An Introduction, Armstrong/Kotler, pg. 55). These are important factors for every company to follow. Every company has it's own strength in which helps their product become successful. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." (Marketing: An Introduction, Armstrong/Kotler, pg. 31) One of Femme Fatale's internal strenghts is that our product goes beyond to get the ingredients necessary to give our vodka the flavor it promises for the women that we make that promise to. Our Pomegranates come from Afghanistan, the finest pomegranates in the world delivered to you in our vodka. A taste of luxury just like the experience we assure our customers. Other companies don't care where their ingredients come from but we value the taste of our vodka. We pick only the best ingredients for the best taste. But with strength, the law of physics applies and a weakness must be present. A weakness for Femme Fatale would probably be its limited location distribution. It would be sold world wide but only in exclusive night clubs, some customers might not be able to go to a night club and so there fore the limited access would cause some complaints.The Opportunities of my vodka are quite certain. It will be very popular with women and therefore causing a scandal for demand. The way our product is presented will be as a visual statement. It will attract the eye with its unique designed bottle. We dressed our bottle to impress, and women that feel that way will appreciate the feminine style of our product.With opportunity, there is also threats to our company. That being that other companies will want to replicate the feminine experience we offer and other companies that will catch on to the importance of visual statement, and design their bottles to be more unique and chic. Thus competing with our unique look. "unfavorable external factors or trends that may present challenges to performance" (Marketing: An Introduction, Armstrong/Kotler, pg. 55)

Business Mission Statement

The Femme Fatale experience is over all what makes our product a great one. We carefully choose the best places to find our best ingredients to give you an over all quality taste. Giving women what they want, when they want it. A feminine delicious fruity taste for the women that deserve it. The exclusive drink for the exclusive woman.("Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.", Marketing: An Introduction, Armstrong/Koetler, pg 6) Our company motivates you to drink, we offer you that imagery of having a great time with your friends on a night out that you deserve. We care about the feminine over all great times that you enjoy with our vodka.

Vodka Pitch

                                                                           Femme Fatale 

          In the world of men, what is an independent sophisticated woman drink on her night off from a tough evening of working hard at the office. Femme Fatale, the exclusive cranberry and pomegranate vodka for the exclusive woman. The femme fatale drinker is a seductive, mysterious woman whose charms ensnare her lovers in bond of irresistible desire, often leading them to into compromising, dangerous, and deadly situations. The quality feminine taste for a woman in a man's world. Made from only the best cranberries and pomegranates in the world. Our delicious, juiciest pomegranates are grown in  the northern Khulm River basin in the north of the country of Afghanistan said to be the countries finest. The alcohol level in our bottles are 48%, a strong woman drinks a strong drink. The vodka is distinguished by a final purification step, the filtration through 500-million-year-old crystals, known as Herkimer Diamonds. Our ravishing bottle is made out of expensive crystals and colored gold and burgundy, sprinkled with actual 14 k gold flakes. It is wrapped around rich black and gold velvet and contains its own personal fashionable case for your convenience. Femme Fatale will be sold around the world for $ 100 a bottle, in the best bars and top notch nightclubs around. Making women the main consumer for Femme Fatale will be highly beneficial. It will create a high demand, every girl in town will want to drink Femme Fatale as their drink of choice. No longer will they be satisfied for a mans beer, but now there is a drink created only for women by women. With a taste that breaks hearts just like you.