In order for a product to become a successful one it has to have a purpose, a mission statement that delivers promptly what is unique about your product and what it has to offer to its consumer. Here are three great mission statements from my classmates that i found quite interesting and persuasive.
As an environmentalist myself, Kerri's mission statement defitnitely caught my attention. "It is our responsibility to make, distribute and sell the finest quality all natural, hand selected Vodka and with a continued commitment to incorporate wholesome, all natural ingredients and promote business practices that respect the Earth and the Environment" Kerri's On the Rocks vodka comes out strong and eco friendly, a healthy product for the consumer as well as the Earth. It states its naturability in ingredients as well as its distribution.
Secondly, Deziret's mission statement for her vodka Toxic Vodka attempts to dare you to try its vodka. "Toxic Vodka will be about more than just a great tasting drink, it will be about the lifestyle, for those who never fear the Toxic." Deziret's mission statement questions the consumers, it comes off strong, daring the consumer to try the taste of toxic vodka without fearing what your about to get.
Lastly Luis Silva's mission statement for his vodka "IN SEASON" had me salivating over the freshness of his strawberry flavored drink. "IN-SEASON" Vodka celebrates life on every level. You are fascinated by the freshness that comes with this Strawberry flavored spirit, from the smoothness and subtleness as it hits your pallete." Luis uses a great form of imagery to get the consumer thinking about how delicious the vodka will taste once you have drank it.
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