Situation or SWOT Analysis

In order to have a successful business, every company needs to deeply analyze their company and create a structured SWOT analysis. "An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)."(Marketing: An Introduction, Armstrong/Kotler, pg. 55). These are important factors for every company to follow. Every company has it's own strength in which helps their product become successful. "Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." (Marketing: An Introduction, Armstrong/Kotler, pg. 31) One of Femme Fatale's internal strenghts is that our product goes beyond to get the ingredients necessary to give our vodka the flavor it promises for the women that we make that promise to. Our Pomegranates come from Afghanistan, the finest pomegranates in the world delivered to you in our vodka. A taste of luxury just like the experience we assure our customers. Other companies don't care where their ingredients come from but we value the taste of our vodka. We pick only the best ingredients for the best taste. But with strength, the law of physics applies and a weakness must be present. A weakness for Femme Fatale would probably be its limited location distribution. It would be sold world wide but only in exclusive night clubs, some customers might not be able to go to a night club and so there fore the limited access would cause some complaints.The Opportunities of my vodka are quite certain. It will be very popular with women and therefore causing a scandal for demand. The way our product is presented will be as a visual statement. It will attract the eye with its unique designed bottle. We dressed our bottle to impress, and women that feel that way will appreciate the feminine style of our product.With opportunity, there is also threats to our company. That being that other companies will want to replicate the feminine experience we offer and other companies that will catch on to the importance of visual statement, and design their bottles to be more unique and chic. Thus competing with our unique look. "unfavorable external factors or trends that may present challenges to performance" (Marketing: An Introduction, Armstrong/Kotler, pg. 55)