Distribution of a product plays a key role, in where the product is most successful. Planning out just the right place for your product is really critical. Femme Fatale will be distributed in exclusive places worldwide. Exclusive distribution states "the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories" (Marketing: An Introduction, Armstrong, Kotler, pg. 324). Femme Fatale will be distributed in exclusive top notch nightclubs, thus creating value and keeping it exclusive. Femme Fatale cant be sold in liquor stores, it will decrease its exclusive value as well as the experience. Femme Fatale will utilize a form of selective distribution. Other than top notch night clubs and bars, we will also be distributing to music venues such as Hollywood's Whiskey A Go Go. "Selective distribution is the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company's product." (Marketing: An Introduction, Armstrong/Kotler, pg 26)
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