Marketing Mix: Promotion

Promoting your product is a Huge key element to your business. How else will people know if your product exists. Femme Fatale will have advertisements in diverse places thus expanding our product awareness and informing to the world that "We are here". "Today, in the average consumer packaged-goods company, sales promotion accounts for 74 percent of all marketing expenditures." (Marketing: An Introduction, Armstrong/Kotler, pg 37) Our advertisements will be in beauty magazines such as Vogue, Elle, and Cosmopolitan. We will also have the means of the social network and have our own website where people can post their experiences with Femme Fatale. Our focus is women and we are going to be every where women are. You will see our ads and billboards in fashion magazines, boutiques, malls, clubs, and music venues. "Consumer promotions must usually be advertised and can add excitement and pulling power to ads"(Marketing: An Introduction, Armstrong/Kotler, pg 38) We want to excite our customers every time they see our ad for Femme Fatale. We want to catch their eye and get them to go out and look for that exciting experience that Femme Fatale will bring to you.