Marketing Mix: Price

Femme Fatale promises it will be give you your money's worth. Getting the finest pomegranates from the world adds value to Femme Fatale. Our quality ingredients is what makes Femme Fatale the exclusive drink to choose in your top notch night club of choice. Our customized bottle is sprinkled in 14 k gold flakes bringing it luxury to the women that choose to enjoy it. "marketers need to remember that customers rarely buy on price alone. Instead, they seek products that give them the best value in terms of benefits received for the prices paid." (Marketing: An Introduction, Armstrong/Kotler, pg. 20) Our bottle will run about $ 100 dollars each. Along with our bottle, our customer will receive our customized case and beautiful crystal glass cup. Giving every woman luxury from the taste of the bottle to the crystal glass you drink right out of. "consumers usually perceive higher-priced products as having higher quality" (Marketing: An Introduction, Armstrong/Kotler, page 39)