Implementation Evaluation Control

For a product to remain successfully  consistent, every company needs to implement, evaluate and control their product. Implementation is very vital in order to remain consistency. "Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly."  (Marketing: An Introduction, Armstrong/Kotler, pg 33) In order to have marketing control, marketers must practice consistently its performance and be up to date with everything in the business, in order for it to run smoothly without any surprices. "The process of measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are achieved." (Marketing: An Introduction, Armstrong/Kotler, pg 35) Having control understanding of implementation, evaluation, and marketing control leads to a successful business.