Target Marketing Strategy

After analyzing our product, with a great outline comes strategic planning. To achieve this we must take action using marketing implementation. Marketing implementation is very important since "companies can gain competitive advantages through effective implementation." (Marketing: An Introduction, Armstrong/Kotler, pg. 33 ).  One of Femme Fatale's advantages is the relationship it has with the music scene. It goes hand in hand with the music woman fan. Therefore not only limiting our customers to nightclubs but world wide music venues as well. Creating a broader customer target and higher demand. The target for our vodka is simply women. It does not mean males are excluded, but it's main focus is women. "Market Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter." (Marketing: An Introduction, Armstrong/Kotler, pg175) The women we are targeting come in a wide variety from the average woman to the most glamorous woman, Femme Fatale gives every women the same high end experience. By creating a unique design onto our bottle we add value to its appearance thus making our product stand out from the rest.