Marketing Mix: Product

Femme Fatale is NOT your average vodka. It is a vodka with a mission. It's own appearance makes a visual statement. Its visual statement is "were unique, were creative, for women by women, an experience like no other.  Everything from the color of our bottle to its customized pieces on the bottle is thought of carefully and screams creativity for the creative woman. It is defitnitely different from the rest of the vodkas. If there was an award for the best dressed vodka, Femme Fatale would surely win. "Market Targeting: The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter." (Marketing: An Introduction, Armstrong/Kotler, page 175)